AirAsia says it set another world record by selling more than 500,000 seats in 24 hours yesterday and attributes the feat to its newly-installed New Skies booking platform.
The airline said it sold 538,000 seats on August 10, the first day of its Mind Blowing Fare campaign, which offers a RM1* airfare for domestic and international flights.
AirAsia bested its previous record of 390,000 seats sold in a day, achieved when it ran its Free Seats campaign across the entire AirAsia Group (AirAsia Berhad, Indonesia AirAsia and Thai AirAsia) last November.
Also yesterday, AirAsia recorded its highest number of seat sales in an hour, selling 36,871 seats, a 47.5% increase from the previous record of 25,000.
The ongoing Mind Blowing Fare promotion offers RM1* airfare for bookings made from 10 – 15 August 2010 for travel between 1 April and 11 August 2011. The promotion is available exclusively at www.airasia.com and mobile.airasia.com.
AirAsia says New Skies, launched by the airline last month, has greatly expanded the airline’s booking capacity, allowing up to almost 1 million flight bookings a day.
The Mind Blowing Fare is AirAsia’s first major promotion using the New Skies system. The successful sale of more than half a million seats in the ongoing promotion shows that the new system is stable and able to efficiently handle massive sales volume.
Tony Fernandes, Group CEO of AirAsia, said the investment in the new booking engine is clearly paying off. “Our New Skies system has revolutionized our internet booking. Now, we are able to give guests greater flexibility in booking their flights and the ability to directly manage their bookings.”
The buzz over AirAsia’s Mind Blowing Fare campaign was created largely by AirAsia through its social media channels, which boast of a follower base of 600,000 largely from eight countries.
Featured image credit (Business Graph): Ockra/iStock
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